Pelmorex revolutionizes the market with WIP: the platform that maximizes revenue with accurate weather predictions

  • The company introduces its new product WIP (Weather Insights Platform) to the market, an all-encompassing solution that maximizes revenue, reduces costs, and turns meteorological uncertainty into a competitive advantage for companies.
  • Leveraging the company’s meteorological expertise and powered by GenAI, it enhances retail excellence in marketing, inventory, and supply chain management, in addition to having the potential to generate millions of euros for retailers

Madrid, March  7 , 2024 – Meteorology ranks as the second most influential factor in consumer behavior. Therefore, it is essential for businesses to consider these variables to strategically manage their merchandising, inventory, or supply chain.

With this aim, Pelmorex, the parent company of eltiempo.es, is revolutionizing the market with the launch of a new technological solution that harnesses the company’s leading market expertise, and all its weather data and variables to turn them into competitive advantages for businesses.

Introducing WIP (Weather Insights Platform), a modular Software as a Service (SaaS) solution that allows retailers to effectively manage product inventory and the supply chain through climate-related analysis. WIP helps reduce stockout losses and optimize the cost of excess inventory, potentially delivering millions of euros in benefits to retail establishments.

Meteorology impacts everything

By using climate intelligence variables, multiple sectors, including retail, restaurants, and tourism, are impacted by these changes, and can improve consumer demand prediction accuracy by up to 40%. This phenomenon is also evident in other industries, such as healthcare, where climate has a significant impact.

Moreover, it’s important to note that WIP enters the market in the context of climate change, where the seasonal calendar, once standard, is constantly undergoing significant variations. It is crucial for businesses to be aware of the latest weather trends to adjust their business management accordingly.

Key decisions are made looking weeks or even months into the future, making it essential to have tools like WIP that enable accurate anticipation if real impact on final results is desired.

Turning uncertainty into profits

WIP is focused on the long term, with weekly forecasts up to 52 weeks in the future. It operates through proven analytical models for demand forecasting for climate impact and has already been implemented in several multinational retailers.

It utilizes generative artificial intelligence to cross-reference historical sales and promotions data, historical loss/gain analysis, and weather data to make store-level predictions and provide the right information without having to review various control panels.

Some of the variables that WIP considers regarding the percentage variation in demand are:

  • Impact of temperature
  • Impact of precipitation.
  • Impact of wind speed
  • Impact of cold and/or heat waves
  • Impact of severe weather (hail and storms)
  • Historical trends and predictions

“Pelmorex is a leader in applying technology to enhance consumer weather experiences. With innovations like WIP, we remain at the forefront of using weather data to assist global enterprises in risk management,” stated Lucía Descalzo, Product Strategy Manager at Pelmorex Corp Iberia & Latam.

Meanwhile, Helena Gonzalez, Head of Sales at Pelmorex Corp Iberia & Latam, emphasized the value of WIP as “a comprehensive solution that enables retailers to effectively manage product inventory and supply chains through climate-related data analysis. WIP helps reduce stockouts and optimize excess inventory costs, potentially generating millions of euros in profits for retailers.”

For further information or interview requests, please contact Helena Gonzalez, Head of Sales at Pelmorex Corp Iberia & Latam.

The information provided in this press release is subject to Copyright, so any replication of its content, including data, statements, maps, or graphic material, must be mentioned under the authorship as a source of Eltiempo.es.

About eltiempo.es and Pelmorex Corp

With over 11 million unique users per month, eltiempo.es is Spain’s leading digital weather information platform, offering forecasts for over 25,000 Spanish locations and 500,000 worldwide, providing access to weather information anytime, anywhere through its website and mobile applications.

Pelmorex, the parent company, thrives on its leadership, reliability, and accuracy. It markets personalized marketing products based on weather and behavioral data obtained from eltiempo.es, in addition to its geolocation service and constant updating of its forecasts. Eltiempo.es is considered the most reliable weather service for indicators such as precipitation and maximum/minimum temperatures, among the analyzed services.

Thanks to continuous innovation and entrepreneurship initiatives, Pelmorex has been able to reach consumers worldwide, becoming one of the leading providers of weather information and pioneering in providing detailed data and information solutions to companies. By harnessing the value of meteorology, Pelmorex aims to make the world we live in smarter and safer for consumers and businesses.