SWISS CHALET – CANADA’S FAVOURITE ROTISSERIE & GRILL UPDATES ITS DIGITAL CUSTOMER EXPERIENCE
Following the unveiling of new in-restaurant modern design concept, Swiss Chalet is making ordering on-the-go even easier with revamped app and new advertising partnerships with mobile navigation apps Waze, The Weather Network and sports team management app TeamSnap
TORONTO, ON, MARCH 1, 2018 – Swiss Chalet Rotisserie & Grill is making it even easier for its customers to place an order for pick-up or delivery from one of their 200+ locations across Canada. After unveiling a new modern restaurant design in late 2017, the brand has launched a new and improved mobile app and has partnered with a number of third-party apps including; navigation app Waze, The Weather Network, and sports team management app TeamSnap. These partnerships will offer all Swiss Chalet customers access to the most convenient and easy-to-use digital ordering technologies.
The partnership with Waze makes Swiss Chalet the first Canadian brand to integrate order-ahead functionality natively in this popular mobile navigation app. The Waze order-ahead feature allows busy customers to order their favourite rotisserie meal before they even begin their daily commute or road trip. This exclusive partnership creates a seamless mobile experience which locates the closest Swiss Chalet restaurant so that the user can order their meal and have it ready for pickup without waiting!
“The partnership with Waze is driven by our commitment to provide convenience to our guests to either order Swiss Chalet with a click of a button or easily find one of our locations to visit in person.” Says Lindsay Robinson, Director of Marketing for Swiss Chalet.
In addition to Swiss Chalet’s pioneering partnership with Waze, the brand has also joined forces with The Weather Network to use weather pattern data to serve up specific targeted ads. This clever use of data and analytics is being utilized by several of CARA’s restaurants to connect with potential customers. In addition, Swiss Chalet also plans to natively integrate ordering through The Weather Network mobile app later this year.
Lastly, Swiss Chalet has partnered with TeamSnap, a leading sports team management mobile app. This exclusive Full Service Restaurant (FSR) partnership will feature a series of banner and native Swiss Chalet ads on the TeamSnap website and the program’s mobile app. This partnership will help busy parents and coaches to easily plan and coordinate team or family dinners and post-practice meals.
“These partnerships for Swiss Chalet are excellent examples of how CARA is investing in digital strategies to support all of our brands in better serving Canadians” explains CARA’s Vice-President of Marketing, David Colebrook.
Further complementing these three new digital partnerships is the fully revamped Swiss Chalet mobile app. Designed in-house by CARA, the new and improved app has been met with overwhelmingly positive consumer reviews and holds a close-to 5-star rating.
The Swiss Chalet App Features Include:
- Place orders for pickup and delivery with “Favourite Orders” and “Quick Order”
- Search and select menu items
- Filter by calories and allergens
- Purchase meals through Apple Pay.
Swiss Chalet customers will not only notice and enjoy a number of digital improvements, in December 2017 the brand unveiled a new contemporary restaurant design and updated menu items at one of its busiest locations in Barrie, Ontario. This modernized look will soon be seen in key markets across Canada and will feature updated decor, seating and lighter, healthier menu offerings.
Swiss Chalet is designing new dining experiences that suit the consumer’s modern needs and transform how they interact with the brand in-store and online. Swiss Chalet’s best-in-class mobile app is available now for all devices and networks.
For more information please visit www.swisschalet.com.
About Swiss Chalet
Swiss Chalet is the second largest full-service restaurant brand in Canada that has been weaved into our nation’s fabric for over 60 years. Rotisserie Chicken, fresh-cut fries, smoky BBQ ribs, and the secret Chalet sauce are the core of our DNA. These 4 signature items are simple in theory, but mighty complex in preparation, process, and taste. We are proud to say that we are the original purveyors of simple artisanal cooking. Since 1954, we have been sourcing our fresh, never frozen chicken from Canadian chicken farmers; our dedicated fry chippers have been hand-chipping our Canadian potatoes one at a time to create our famous fresh-cut fries, and we have been marinating our Canadian side ribs for 24 hours before braising them to tender juicy perfection and grilling them to order. We also have been innovating new ways to enjoy our famous recipes. No matter how you choose to enjoy your favourites, any day, any way, your meal is ready at Swiss Chalet. Dine-In, Call-Ahead or Talk-In for Take-Out or order Delivery through our mobile app.
About CARA Operations Unlimited:
Founded in 1883, Cara is Canada’s oldest and largest full-service restaurant company. The Company franchises and/or operates some of the most recognized brands in the country including Swiss Chalet, Harvey’s, St-Hubert, Milestones, Montana’s, Kelsey’s, East Side Mario’s, New York Fries, Burger’s Priest, Prime Pubs, Original Joe’s, State & Main, Elephant & Castle, Bier Markt and Landing restaurants. As at June 25, 2017, Cara had 1,255 restaurants, 1,197 of which were located in Canada and the remaining 58 locations were located internationally. 83% of Cara’s restaurants are operated by franchisees and 55% of Cara’s locations are based in Ontario. Cara’s shares trade on the Toronto Stock Exchange under the ticker symbol CARA.TO. More information about the Company is available at www.cara.com.
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