Case Studies » High-value audience targeting boosts store visitation

High-value audience targeting boosts store visitation

Seasonal product promotion case study

The goal

A leading coffee brand was seeking to promote their wide variety of summer drinks and drive audiences into their stores across Canada to increase order volume. With weather heavily impacting beverage purchasing decisions, they chose to partner with Pelmorex to advertise their summer drinks on Canada’s #1 weather app and website.

The solution

A seasonally-relevant campaign was developed to promote the brand’s summer drink range to high-value target audiences.

The campaign successfully:

Increased awareness of their seasonal drink range
Motivated store visitation within days of viewing the campaign
Engaged consumers in high-value audience segments
Utilized audience data and Pelmorex’s Foot Traffic Attribution to optimize the strategy throughout the entire campaign

The strategy

Using a mix of high impact and standard ad placements ensured the colourful, eye-catching ads successfully increased consumer awareness of their summer drinks. The customized data strategy and utilization of weather triggers delivered incredible in-store visitation results.

The results

The target audiences were highly engaged and the campaigns delivered incredible results across all metrics, including:

19M+ total digital ad impressions
3.5M+ ad exposed visits
60.01% visitation lift

The campaign details

Markets: National

Platforms: Digital

Brands: The Weather Network, MétéoMédia and Pelmorex Audience

Source: Comscore, July 2024