Case Studies » International Delight drives record engagement with AI-powered Fall Forecast

International Delight drives record engagement with AI-powered Fall Forecast

Canadian advertising case study: International Delight

The goal

To maximize awareness for International Delight’s limited-edition Pumpkin Pie Spice flavor and encourage at-home consumption of premium coffee shop tastes, International Delight developed a strategic campaign with The Weather Network & MétéoMédia around Canada’s seasonal transition, centering on the highly anticipated Fall Forecast.

The solution

The campaign included:

100% share-of-voice of the Fall Forecast including seasonal articles and weather highlights
Innovative AI-powered weather triggers to recommend the best way to enjoy International Delight
Delivered over 3,000 AI videos with weather for over 780 locations
Deployed AI video ads across high-impact placements including preroll, takeover, and in-banner video for reach and engagement
Playful product integration across social channels fueled high engagement

The strategy

International Delight’s core strategy was to own the seasonal transition through a key partnership with The Weather Network & MétéoMédia, achieving a 100% Share-of-Voice takeover of the Fall Forecast. This created an immediate, powerful link between International Delight and the arrival of autumn. The campaign was driven by innovative AI-powered videos that delivered scaled personalization, with hyperlocalised and precise weather-triggered messaging.

The results

The campaign delivered exceptionally strong results:

29M+ Total program impressions delivered
2.2M Impressions for AI videos with a CTR of 0.69%
AI preroll VCR hit 70% and 0.52% CTR, proving high engagement
1.5M social impressions & 8K engagements

The campaign details

Markets: National Canada

Platforms: Broadcast, digital and social media

Brands: The Weather Network, MétéoMédia, Pelmorex Audience