Case Studies » How Marmot Basin used weather to get skiers on the slopes

How Marmot Basin used weather to get skiers on the slopes

Winter travel case study: Marmot Basin

The goal

Marmot Basin wanted to increase awareness with regional audiences in Calgary and Edmonton during the 2024/25 ski season. A partnership with The Weather Network helped Marmot Basin leverage the weather to maximize the impact of their campaign and boost visitation.

The strategy

By using weather triggers to highlight optimal ski conditions, Marmot Basin created relevancy and urgency with their target audiences. The Big Mountain Energy and Snowfall Alert taglines paired with picturesque imagery captured attention across a variety of banners and ad units.

The solution

The winter campaign successfully:

Used weather triggers to run Snowfall Alert ads only when there was current or forecast snowfall at Marmot Basin
Engaged winter sports enthusiasts, outdoor enthusiasts and families in Calgary and Edmonton through audience segmentation
Included a combination of high-impact and high-reach ad units to maximize results

The results

The campaign was a success, delivering strong results:

460,000+ total impressions
1,000+ total digital ad clicks
0.23% average CTR across the entire campaign

The campaign details

Markets: Edmonton and Calgary

Platforms: Digital

Brands: The Weather Network