The Weather Network & MétéoMédia named Most Popular Weather app by the App Store®
The Weather Network the only Canadian App named to most popular list
Oakville, Ontario, January 30, 2018 – For the second consecutive year, The Weather Network and MétéoMédia’s iPhone app has been named the #1 weather app in Canada for 2017, in a ranking of the most popular apps in the App Store. Globally, the app was in the top 20 most popular free apps in the App Store for last year, a ranking based on downloads, user ratings and retention, among other key metrics.
The popularity of the app among consumers represents for brands an ideal platform to reach a valuable and engaged audience. Altogether, the digital properties from The Weather Network & MétéoMédia, offers the largest Canadian audience network.
“Being named one of the top apps in the App Store confirms what we already know and what we communicate to our clients daily, that our users love our app, and that we have deep market penetration for all our digital properties,” said Simon Jennings, Chief Revenue Officer of Pelmorex Weather Networks. “We have several things that make our platforms stand out from our competition, most significantly, we offer scale in the Canadian marketplace, but we also have robust data capabilities, along with premium content, all of which make up our portfolio of opportunities that are full of potential for clients.”
The Weather Network and MétéoMédia’s properties offer:
- Digital reach of 16.2 million1 Canadians, strong engagement and unique targeting capabilities in both English and French.
- Range of high impact executions including takeovers, in-video ad units, rich media, mobile interstitials and overlays.
- Premium Canadian Data: including location, behavioural, weather and offline attribution capabilities
- Targeting capabilities based on weather, location or audience
- 4.6 star2 rating in the App Store
- Additional cross platform solutions available including live on locations, custom long form and video content, sponsorships, branded environments, custom reports and more.
Innovation at Pelmorex Weather Networks is on-going. Recently, iPad users were upgraded to the same design and performance currently available to iPhone users. In spring 2018, continued improvements for iPad will launch with a friendly home screen, improved maps and adaptive content. The re-imagined app will allow users to easily surface the content they are most interested in.
For all apps available from The Weather Network and MétéoMédia, please visit https://www.theweathernetwork.com/weather-apps.
To arrange an interview with a meteorologist, please contact:
Pelmorex Weather Networks
905-829-1159 ext. 1358, firstname.lastname@example.org
About Pelmorex Weather Networks
Pelmorex Weather Networks, a division of Pelmorex Corp., is a leading international provider of weather-related information services. It operates in North America, Europe, Latin America, India and Australia under the brands The Weather Network, MétéoMédia, Eltiempo.es and Clima. The Weather Network and its French counterpart MétéoMédia are Canada’s most popular weather and information services on TV, web and mobile apps. Eltiempo is Spain’s leading multi-platform weather information provider. Pelmorex also operates Canada’s National Alerting Aggregation and Dissemination System (Alert Ready) which aggregates and distributes emergency alerts issued by authorized government agencies.
1 November 2017 Global Reach Report – Canada (comScore/Adobe/Gap)
2 Based on 125,000 votes in the App Store