Just like your sofa at home but at 10.000 feet in the air
easyJet’s “Air Time”, the innovative digital platform developed by Immfly takes off
A new on-board entertainment platform becomes available to passengers flying with their mobile phones on the UK’s largest airline.
The platform developed by a Barcelona company offers users the opportunity to access content, offers and digital services in five languages for free via high speed streaming.
Barcelona, 30th November 2017
The innovative onboard entertainment and services platform “Air Time” takes off today on board the first five easyJet aircraft to be equipped with the service developed by Immfly, in line with the agreement announced in September between the two companies. In the initial phase, the platform will be available on select services covering over 90 destinations, including international capitals such as London, Manchester, Amsterdam, Tel Aviv, Lisbon, Rome and Madrid and many others, with Geneva and Basel as the main hubs.
The digital platform created by the Barcelona company, Immfly, one of the most pioneering in the industry, provides passengers of Europe’s leading airline with the opportunity to access a unique entertainment and services experience during their flight. Passengers will be able to enjoy personalised options on their own smart devices (smartphones, tablets and laptops), in a way which does away with the need for the older model of seat back screens.
The high-performance digital platform “Air Time”, available in five languages (English, Spanish, French, Italian and German), offers great flexibility thanks to its dynamic and wide-ranging digital functionalities and content designed to engage customers inflight.
Rakuten, a global leader in Internet services with more than one billion members worldwide and an ecosystem of more than 70 services, will be the official sponsor of the easyJet onboard entertainment platform integrated by Immfly. Also, the financial services company, American Express is also participating as an associate sponsor of “Air Time”.
Films, series, books, kids programmes, games, newspapers, magazines, practical information, language courses, destination guides and more
In its collaboration with easyJet, Immfly is helping deliver another step in the path to total connectivity as part of its pioneering strategy focused on enabling a 360º relationship with customers connected for interaction during their entire journey.
“Air Time” opens new and exciting opportunities in the European flight market. Customers can enjoy premium content provided by the official entertainment sponsor, Rakuten, who are also the global innovation and entertainment partner of FC Barcelona.
The high-quality content is curated from top-tier brands, including FOX Non Theatrical, Euronews and other media companies that are favourites among the British and European public.
Some of the titles available on “Air Time” in the Entertainment section include critically acclaimed television content, such as the series Legion and the comedy show Modern Family, as well as hit films like The Revenant, popular children’s programmes and a wide range of press publications including; Financial Times, Bloomberg, Le Figaro, Euronews, The Times, and other daily international newspapers, plus lifestyle publications such as; Elle, Rolling Stone, National Geographic Traveller and many more.
“Air Time” also offers a pioneering inflight service with on-board language lessons available on the platform and developed in partnership with uTalk. This makes it possible for customers to learn and practice more than 80 languages during their flight.
Passengers can also choose from a wide selection of best-selling e-books and audio books, destination guides, games and much more. The platform also includes a digital catalogue “Bistro & Boutique” that features meals, snacks and refreshments customers can enjoy during the flight while it also showcases the selection of on-board shopping products available inflight from fragrances and cosmetics to gadgets and toys.
“Air Time” also provides practical information about the flight and an interactive 3D map of the route in the “Flight Info” section, as well as information on local weather conditions and forecasts provided by the “The Weather Network”, and information about easyjet’s UNICEF campaign.
Personalised entertainment and services at 10,000 feet
The vast majority of passengers travel with at least a smartphone, a tablet or a laptop which is why Immfly’s paltform is relevant to anyone wishing to enjoy all this entertainment content from their personal, portable electronic device inflight.
Access is possible through Wi-Fi points installed on the airplanes which allow all passengers to access the content at very high speed. No reliance on external connections enables a faster connection speed than what is currently available in most people’s homes.
Immfly, easyJet’s inflight entertainment and digital services launch partner
Immfly is leading the development of on-board digital platforms in Europe as a tool to boost the revenues of airlines by proposing to increase their “Net Promoter Score”, generating greater customer loyalty and creating additional sources of ancillary income with on board digital services, commerce and sponsorship. Immfly also provides services enabling passengers to purchase leisure products and services available at their destination before landing and to purchase entertainment packs whilst booking their flights online.
“We specialize in maximizing revenue and engagement opportunities through wireless on-board connectivity, increasingly supported by success stories that are relevant to the airlines we collaborate with,” explained Jimmy Martínez von Korff, co-founder of the company. “Today we allow easyJet to provide a complete on-board digital services platform based on exciting content and online shopping possibilities, offering a fully integrated platform with leading brands and their services.”
Andrew Middleton, easyJet’s Ancillary Revenue Director commented: “‘Air Time’ will allow us for the first time to offer customers in-flight entertainment in a way that replicates how they consume their media at home. We are delighted to be collaborating with other innovative partners, such as Rakuten who will help us curate engaging content, and Immfly who are providing the unique easyJet portal with a dedicated customer support team, ensuring that easyJet crew are able to continue conducting an excellent standard of safety-focused service and on-board hospitality.”.
Arjen Van de Vall, President Rakuten Europe commented:“We are confident Rakuten can bring strong value and create a high quality showcase of its services through the on-board Immfly platform offering a best in class user experience.” .
Immfly, a leading provider of online sales and communications services in Europe, expects to reach 100 million connected passengers in 2018 after its agreements with airlines including Iberia Express, Volotea, XL Airways and now easyJet.
Headquartered in Barcelona, Immfly was founded in 2013 by Pablo Linz and Jimmy Martínez von Korff, with the support of more than 50 influential multinational partners. The company is leading the development of internet connectivity ready on-board digital platforms within Europe, helping transport companies to strengthen their customer loyalty by increasing their “Net Promoter Scores” amongst passengers, and encouraging the creation of new ancillary revenues through sponsorship and e-commerce strategies linked to their in-flight entertainment and services platforms.
easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe’s primary airports, with great value fares and friendly service.
easyJet flies on more of Europe’s most popular routes than any other airline. easyJet carries over 78 million passengers annually, of which more than 12 million are travelling on business. easyJet flies over 270 aircraft on more than 880 routes to over 140 airports across 31 countries. More than 300 million Europeans live within one hour’s drive of an easyJet airport.
easyJet aims to be a good corporate citizen, employing people on local contracts in seven countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports a number of local charities and also has a corporate partnership with UNICEF which has raised over £9m for the most vulnerable children since it was established in 2012.
The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger’s carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.
Innovation is in easyJet’s DNA – from our launch over 20 years ago when we changed the way people fly to the present day where we lead the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for our passengers.
Rakuten, Inc. (TSE:4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1 billion members around the world. Since 2012, Rakuten has ranked in the top 20 of Forbes Magazine’s annual “World’s Most Innovative Companies” list. The Rakuten Group has over 14,000 employees, and operations in 29 countries and regions.
For more information about Immfly:
Josep M. Iglesias/Marina Mateu
Tel. +34 93 362 10 34
For more information about easyJet:
Please contact easyJet’s press office, log onto easyJet.com or call:
Tel. +44 1582 525252