Site: The Weather Network, MétéoMédia & Pelmorex Audience
Platform: Desktop Web, Mobile Web, Tablet Web, Mobile App and Tablet App
Size: 16:9 (recommended) or 4:3
File format: .mov, .mp4 or .mpg (16:9 or 4:3), VAST 2.0+
Max weight best practices: 512mb
Third party tags accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client supplied creative deadline: 48hrs prior to launch
Designed and built by Pelmorex deadline: 3-5 business days prior to launch
In-house tracking: Clicks, Impressions, Viewability, Video tracking (Start, 1/4, Mid, 3/4, End)
Trackers accepted: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)
Video length: 30s or less recommended
Skip button/forced video length: skip button at 15s when Pelmorex hosted (skip button appears :05 when using a 3rd party tag)
Audio auto-play: User initiated
Pelmorex Audience compatible: Yes
Additional notes: *VPAID – can only run on desktop, mobile web and in app news.