Video (In-Stream)

Video (In-Stream)

Digital in-stream video ads are seamlessly delivered within a video player, placing your brand message directly in front of engaged viewers. These videos ads have high visibility and viewer attention — making them a powerful tool for brand awareness, recall, and campaign performance.

Site:

Pelmorex Audience

Platform:

Desktop, Mobile Web, Mobile App, Tablet App

Size:

16:9 (recommended) or 4:3

File format:

.mp4 only

Max weight best practices:

512mb

Third party tags accepted:

VAST or VPAID

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Image: Headline/Body Copy, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-house tracking:

Clicks, Impressions, Video Completion Rate (quartiles)

Trackers accepted:

Clicks, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)

Video length:

30s or less recommended

Audio auto-play:

Pelmorex Audience compatible:

Yes

Additional notes:

DCM impression and click trackers for quartile tracking not accepted due to potential discrepancy issues*. If quartile tracking is required, client must provide VAST tags. Pelmorex Audience quartile reporting can be provided as an alternative, upon request at campaign setup.
*high rate of discrepancy in quartile reporting between DCM and Pelmorex Audience. Client may face billing and reporting issues*
Autoplay with sound is non-industry compliant. Auto-play video ON MUTE is the standard.