Lifestyle Report Sponsorship

Reach your target audience as they view lifestyle weather information. Lifestyle report sponsorships are ideal for brands seeking to connect with Canadians planning specific activities. Reports include: golf, ski, camping, parks, cottage, beach, marine, school, airport and attractions.

Site:

The Weather Network & MétéoMédia

Platform:

Desktop Web, Mobile Web, Tablet Web and Mobile App

Size:

DESKTOP WEB:
728×90 or 970×250 or 970×90 (pushdown) (ATF) AND 300×600 or 300×250 (ATF)
+728×90 AND 300×250 (BTF)
+ Wallpaper (optional – premium applies)
MOBILE WEB:
320×50 (ATF) AND 300×250
+ Wallpaper (optional – premium applies)
TABLET WEB:
728×90 (ATF) AND 300×250 (ATF)
+ Wallpaper (optional – premium applies) MOBILE APP:
300×250 (x3)
(Sponsorship includes ads on relevant location pages on mobile app)
+ Logo 300X100
^Position above/below the fold depends on user device.

File format:

.jpg, .png, .gif, standard 3rd party tags, OR HTML5*

Max weight best practices:

728×90 = 150kb
970×250 = 250kb
970×90 = 200kb
300×600 = 200kb
300×250 = 150kb 320×50 = 50 kb

Third party tags accepted:

All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

For ads: Background Wallpaper image cannot contain red. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available) See Wallpaper specs

In-house tracking:

Clicks, impressions, viewability

Trackers accepted:

Clicktag, Impressions

Safe zone consideration:

Yes, use template

Pelmorex approval required:

Yes

Pelmorex Audience compatible:

No

Additional notes:

Wallpaper image cannot contain red. When running with a wallpaper, only one ad can be HTML5, the other must be an image. If client wishes for both units to be HTML5 then a 3rd party tag must be supplied.

Guidelines:

View Guidelines

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