Leaderboard

Leaderboard

One of our most popular ad units, the Leaderboard is designed for brands seeking to connect with Canadians at scale.
Delivering strong click through rates and viewability, the Leaderboard can be paired with the Big Box to boost your brand presence on the page.

Site:

The Weather Network, MétéoMédia & Pelmorex Audience

Platform:

Desktop Web, Tablet App & Tablet web

Size:

728×90

File format:

.jpg, .png, .gif, standard 3rd party tags, HTML5

Max weight best practices:

150KB

Animation length:

15s or less recommended

Third party tags accepted:

All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Sample creative if available

In-house tracking:

TWN/MM: Clicks (to website), Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Trackers accepted:

TWN/MM: Clicktag, Impressions
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Pelmorex Audience compatible:

Yes