Interstitial (Video)

Interstitial (Video)

Designed to ensure your messaging is unmissable, this captivating ad format is ideal for brands that want to engage and motivate high-value audiences. Available in both vertical and horizontal formats. Frequency cap – 1 per 3 days, per user

Site:

The Weather Network, MétéoMédia & Pelmorex Audience

Platform:

Mobile App, Mobile Web (TWN/MM only), Tablet App, Mobile App (Pelmorex Audience only)

Size:

TWN/MM 320×480
Pelmorex Audience 320×480, 768×1024 (15 seconds or less recommended)

File format:

HORIZONTAL Video: mp4, or .mov
Background Image: layered PSD, or .jpg, VERTICAL mp4, or .mov. 3rd party and HTML5 can only be mobile app.

Max weight best practices:

HORIZONTAL
Background
320×480: 200kb + Video: 2.5mb
768×1024: 400kb + Video: 2.5mb (Pelmorex Audience only) VERTICAL Video: 2.5mb

Animation length:

15s or less recommended

Third party tags accepted:

All third party trackers accepted. Examples include: DCM, AdForm, DoubleVerify, IAS

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

HORIZONTAL Video: mp4, .mov Background Image: layered PSD, .jpg VERTICAL: .mp4, .mov

In-house tracking:

TWN/MM: Clicks (to website), Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Video Tracking (Start, 1/4. Mid, 3/4, End)

Trackers accepted:

TWN/MM: Clicktag, Impressions
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Video length:

15s or less recommended

Audio auto-play:

User initiated

Frequency cap:

1 per 3 days per user (TWN/MM)

Pelmorex Audience compatible:

Yes

Additional notes:

You are welcome to utilize PG, provided it’s through DV360, as we’ll be responsible for hosting the creative.

Interstitial (Video)

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