Interstitial (Standard)

Interstitial (Standard)

Capture Canadian’s attention with our full screen Interstitials. Ideal for brands seeking to maximize brand awareness and drive engagement, this unmissable ad unit delivers strong engagement rates. Frequency cap – 1 per 3 days, per user

Site:

The Weather Network, MétéoMédia & Pelmorex Audience

Platform:

Mobile App, Mobile Web (TWN/MM only), Tablet App, Mobile App (Pelmorex Audience only)

Size:

TWN/MM 320×480 Pelmorex Audience 320×480, 480×320, 768×1024, 1024×728

File format:

.jpg, .png, .gif, standard 3rd party tags, HTML5, OR layered PSD. 3rd party and HTML5 can only be mobile app.

Max weight best practices:

TWN/MM: 300kb Pelmorex Audience: 2mb

Animation length:

15s or less recommended

Third party tags accepted:

All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Sample creative if available

In-house tracking:

TWN/MM: Clicks (to website), Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Trackers accepted:

TWN/MM: Clicktag, Impressions
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Frequency cap:

1 per 3 days per user (TWN & MM only)

Pelmorex Audience compatible:

Yes

Additional notes:

Mobile Web: You are welcome to utilize PG, provided it’s through DV360, as we’ll be responsible for hosting the creative

Interstitial (Standard)

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