Interstitial (Standard)

Interstitial (Standard)

Capture Canadian’s attention with our full screen Interstitials. Ideal for brands seeking to maximize brand awareness and drive engagement, this unmissable ad unit delivers strong engagement rates. Frequency cap – 1 per 3 days, per user

Site:

The Weather Network, MétéoMédia & Pelmorex Audience

Platform:

TWN and MM: Mobile app
Pelmorex Audience: Mobile app and tablet app

Size:

TWN/MM 320×480 Pelmorex Audience 320×480, 480×320, 768×1024, 1024×728

File format:

.jpg, .png, .gif, standard 3rd party tags, HTML5, OR layered PSD

Max weight best practices:

TWN/MM: 300kb Pelmorex Audience: 2mb

Animation length:

15s or less recommended

Third party tags accepted:

All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Sample creative if available

In-house tracking:

TWN/MM: Clicks (to website), Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Trackers accepted:

TWN/MM: Clicktag, Impressions
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Frequency cap:

1 per 3 days per user (TWN & MM only)

Pelmorex Audience compatible:

Yes