Site: The Weather Network & MétéoMédia
Platform: Desktop Web, Mobile Web, Mobile App, Tablet App, Tablet Web
File format: .jpg, .png, .mp4, .mov, .mpg, OR layered PSD
Max weight best practices: 50kB (Bottom banner)
Third party tags accepted: All third party trackers accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client supplied creative deadline: 48hrs prior to launch
Designed and built by Pelmorex deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: 300×80 bottom banner
16:9 video Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-house tracking: Clicks (to website), impressions, viewability
Trackers accepted: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)
Video length: up to 30s recommended
Skip button/forced video length: No skip
Audio auto-play: User initiated
Safe zone consideration: Yes, use template
Pelmorex approval required: Yes
Pelmorex Audience compatible: see Pelmorex Audience specific unit details
Additional notes: *Video location is fixed