Impression Based Roadblock: Mobile App

Tell your brand story, increase campaign impressions and boost product visibility! Ideal for brands looking to make a splash and target audience segments.

Site:

The Weather Network & MétéoMédia

Platform:

Mobile App

Size:

300×250 (x3)

File format:

.jpg, .png, .gif, standard 3rd party tags, OR HTML5

Max weight best practices:

300×250 – 150kb

Animation length:

15s or less recommended

Third party tags accepted:

All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Image: Headline/Body Copy, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-house tracking:

Clicks, Impressions, Viewability

Trackers accepted:

Clicktag, Impressions

Pelmorex Audience compatible:

No

Additional notes:

Must run ads in all 3 spots – no clear dots/clear ads to run.
If you want to run video assets for the IBR, please refer to the In-Banner Video specs. For PG campaigns, please let us know the number of creative versions before set up.

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