Site: The Weather Network, MétéoMédia & Pelmorex Audience
Platform: Desktop Web, Mobile Web, Mobile App, Tablet App, Tablet Web
Size: Desktop Web 300×250, 300×600, 970×250
Mobile Web 300×250, 300×600, full width (16:9)
Tablet Web and Tablet App 300×250, 768×1024*
Mobile App 300×250, 320×480, full width (16:9)
File format: .jpg, .png, OR layered PSD
Max weight best practices: 40kb-2mb
Designed and built by Pelmorex deadline: 5 business days prior to launch
Assets required for Pelmorex to build: Layered PSD including all images, frames, copy and CTA. Font files needed as well for any edits or dynamic content. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
In-house tracking: TWN/MM: Clicks (to website), Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)
Trackers accepted: TWN/MM: Clicktag, Impressions
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)
Frequency cap: TWN & MM only – 1 per 4 days per user
Pelmorex approval required: Yes
Pelmorex Audience compatible: Yes
Additional notes: Must be built/hosted through Pelmorex.