City Page Takeover: Mobile Web

City Page Takeover: Mobile Web

High impact advertising on your chosen city current weather page for 24 hours (or more)! Ideal for brands promoting sales, new releases and vehicle nameplates.

Site:

The Weather Network & MétéoMédia

Platform:

Mobile Web

Size:

320×50 (ATF) AND 300×250. 300×600 can also be supplied but still must supply a 300×250
+ Wallpaper (optional – premium applies)
^Position above/below the fold depends on user device.

File format:

.jpg, .png, .gif, standard 3rd party tags, OR HTML5*

Max weight best practices:

320×50 = 50 kb
300×250 = 150 kb
300×600 = 200kb

Third party tags accepted:

All third party trackers accepted. Examples include: DCM, AdForm

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Background Wallpaper image cannot contain red. Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)

In-house tracking:

Clicks, impressions, viewability

Trackers accepted:

Clicktag, Impressions

Safe zone consideration:

Yes, use template

Pelmorex approval required:

Yes

Pelmorex Audience compatible:

Additional notes:

When running with a Wallpaper, only one ad can be HTML5, the other must be an image. If client wishes for both units to be HTML5 then a 3rd party tag must be supplied. Wallpaper optional – additional rates may apply. Execution must include ads for all ad spots – no clear dots/clear ads to run. mWeb CPTO runs on the current condition page

Guidelines:

View Guidelines