Site: The Weather Network, MétéoMédia and Pelmorex Audience
Platform: Desktop Web, Mobile Web, Mobile App, Tablet App, Tablet Web
Size: Desktop Web 300×250, 300×600, 970×250
Mobile Web 300×250, 300×600
Tablet Web and Tablet App 300×250, 768X1024*, 1024×768*
Mobile App 300×250, 320×480
Pelmorex Audience*
File format: PSD (PSD recommended)
Max weight best practices: 300×250 = 150kb 300×600 = 200kb 320×480 = 200kb
970×250 = 250kb
Third party tags accepted: All third party trackers accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Designed and built by Pelmorex deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
Pelmorex Audience: Layered PSD with separated frames that includes Headline/Body Copy, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery Fonts and Brand Guidelines (if available)
In-house tracking: Clicks, Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Engagements
Trackers accepted: Clicktag, Impressions
Pelmorex Audience: Impression + Clicks + (Pelmorex Audience if applicable) CTA click (learn_more), swipes and all specified interactions
Pelmorex Audience compatible: Yes
PA: Yes but limited in-house tracking
Additional notes: You are welcome to utilize PG, provided it’s through DV360, as we’ll be responsible for hosting the creative.