Site: The Weather Network, MétéoMédia and Pelmorex Audience
File format: Background image: .jpg, .png, standard 3rd party tags, HTML5, or layered PSD
Video: .mp4, .mov, or .mpg (16:9)
Max weight best practices: 250kb
Third party tags accepted: All third party trackers accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client supplied creative deadline: 48hrs prior to launch
Designed and built by Pelmorex deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Video file (16:9) and 530×250 image Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Video File (16:9) Brand Guidelines (if available), Sample creative if available
In-house tracking: Clicks, Impressions, Viewability
Trackers accepted: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)
Video length: under 30s recommened
Skip button/forced video length: No skip
Audio auto-play: User initiated
Safe zone consideration: Yes, use template
Pelmorex approval required: Yes
Pelmorex Audience compatible: Yes