The Weather Network launches its first advertising campaign using an AI-assisted Avatar
Leveraging the power of weather and AI to deliver a localized experience for Home Hardware customers Oakville, Ontario, June 11, 2024 – The Weather Network has launched a first-of-kind ad campaign using an AI-Assisted Avatar of their own Content Creator and Presenter, Rachel Schoutsen. The Weather Network partnered with Home Hardware Stores Limited to showcase […]
Pelmorex revolutionizes the market with WIP: the platform that maximizes revenue with accurate weather predictions
Madrid, March 7 , 2024 – Meteorology ranks as the second most influential factor in consumer behavior. Therefore, it is essential for businesses to consider these variables to strategically manage their merchandising, inventory, or supply chain. With this aim, Pelmorex, the parent company of eltiempo.es, is revolutionizing the market with the launch of a new […]
El Niño’s final stand; A mild but moody spring across Canada
The Weather Network’s 2024 Spring Forecast Oakville, Ontario, February 28, 2024 – What an extraordinarily mild winter it has been across Canada! While the past season included a monumental snowstorm for Atlantic Canada and a stretch of severe cold across western Canada, El Niño stole the show with one of the warmest winters on record […]
The Weather Network and Uvagut TV/NITV team up to deliver hourly forecasts for Nunatsiaq, Nunavut, Nunavik and Nunatsiavut
Igloolik. December 1, 2023: There are eight distinct climate regions in Canada. The Nunavut region is certainly one of them, with very cold, harsh winters, short, cool summers and low precipitation. This is why NITV and Uvagut TV, in collaboration with The Weather Network, are pleased to announce four Inuktut-dialect weather reports every hour, including […]
El Niño winter starts mild across Canada; Will it turn wild?
OAKVILLE, Ont., Nov. 29, 2023 – El Niño has a reputation for bringing mild winters to most of Canada. Strong El Niño conditions have developed in the Pacific Ocean, so can we expect a mild winter across Canada again this year? To answer that question, The Weather Network has released its winter forecast for the […]
Public Test of Alert Ready on November 15, 2023
Canadians in participating provinces and territories can expect a test alert on their television, radio and compatible wireless devices on November 15 OAKVILLE, ON, Nov. 13, 2023 – A test of Alert Ready, Canada’s National Public Alerting System, will take place on Wednesday, November 15 across most provinces and territories. Canadians in participating provinces and territories will receive one test message from […]
Pelmorex Corp. Re-Imagines the Users Weather Experience Through Use of Generative AI
Your Weather Assistant is the first in a series of transformational innovative solutions **Product discontinued in August 2025** Oakville, Ontario, October 19, 2023 – Pelmorex Corp., which owns and operates weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt, is announcing the launch of Your Weather Assistant, a generative AI tool to transform the […]
Pelmorex Announces Managing Director of Business Solutions and Services
Andy Rice, formerly Global Lead for Sustainability, Climate and Weather Analytics at IBM, joins Pelmorex’s Executive Leadership to Develop a Portfolio of Innovative Business Solutions OAKVILLE, Ont. (October 12, 2023) – Pelmorex Corp., a leading weather, climate and data analytics company whose properties include top consumer media brands such as The Weather Network, MétéoMédia and […]
We are back: thank you for your support and patience
As many of you know, on September 11, 2023, a cyberattack by a ransomware group with known connections to Russia, temporarily disrupted our ability to serve the users and audiences of The Weather Network, MétéoMédia and ElTiempo.es platforms. I am pleased to report that thanks to the incredible efforts of our staff and world-leading cyber […]
The Weather Network releases its 2023 Fall Forecast