The massive weather experiment: why looking at the sky can predict the consumer brain
By Dr. Michael Platt Director, Wharton Neuroscience Initiative TL;DR — The 30-second read Weather is a biological mood-shifter that physiologically reconfigures the consumer brain in real-time, dictating when shoppers are neurologically primed to buy. Wharton neuroscientist Dr. Michael Platt reports that unexpected weather (e.g., a 15°C day in February) triggers “positive prediction errors”–long known to […]
Pelmorex launches OnPoint AI-Integrated Forecasts: Powered by ECMWF’s next-gen AI
Pelmorex Weather Source is excited to announce the launch of OnPoint AI-Integrated Forecasts, powered by the ECMWF Artificial Intelligence-Integrated Forecast System (AIFS). This next-generation forecasting platform blends the power of AI and the proven reliability of the world’s most advanced weather modeling, unlocking smarter decisions for weather-sensitive industries everywhere. Raising the bar: Smarter, faster, more […]
Big news: Pelmorex Weather Source is featured among Snowflake’s 50 Essential Apps, AI & Data Products
Pelmorex Weather Source is excited to announce that the OnPoint Weather Data Suite, our comprehensive, analytics-grade weather intelligence platform, is now fully accessible natively on Snowflake. This milestone empowers organizations to unlock actionable weather insights directly from their Snowflake data environment — enabling faster, smarter decisions, operational agility and measurable business impact. Pelmorex Weather Source […]