Case Studies » Simply Spiked

Simply Spiked

Sip into summer

The goal

Simply Spiked was ready to kick off summer vibes with a bang! To celebrate the unofficial start of summer — Victoria Day weekend — we set out to highlight Simply Spiked Limeade as the ultimate drink for Summer fun. With everyone buzzing about the long weather forecast, we seized the moment with a full day takeover of The Weather Network and MétéoMédia Instagram accounts on Friday, May 16.

The strategy

Timing is everything! The Instagram takeover, just before the unofficial first long weekend of Summer, was perfect for tapping into excitement for warm and sunny days ahead. Humor and pop culture references were infused into the social media content, creating a fun and relatable vibe that engaged our audience.

The solution

The one-day instagram takeover was a hit! Here’s how we tuned up the heat.

Tapped into the weather forecast to promote Simply Spiked Limeade as the ideal beverage for summer
Reached and engaged Canadians as they planned their long weekend

The results

Our audience loved the Simply Spiked takeover! The content outperformed another advertiser’s takeover by a whopping 27% on The Weather Network, and the MétéoMédia takeover became the top-performing sales campaign for fiscal year 2025, based on video views. Talk about a summer win!

The one-day Instagram takeover delivered fantastic results, including:

1.3+ million total social media impressions
1.1+ million total social media reach
540,000+ video views
2,200+ engagements

The campaign details

Markets: Canada

Platforms: Social Media

Brands: The Weather Network and MétéoMédia