Case Studies » Inspiring winter travel

Inspiring winter travel

Winter travel promotion case study: Revelstoke Mountain Resort

The goal

Revelstoke Mountain Resort, in collaboration with Tourism Revelstoke, was seeking to showcase Revelstoke as a bucket list destination and drive awareness of special offers. With 2.3 million of our users participating in Downhill Skiing, Cross-Country Skiing, Snowboarding or Snowmobiling in the past year, Revelstoke Mountain Resort partnered with Pelmorex to inspire our engaged winter sports audience to plan a trip to Revelstoke.

The solution

Strategic pre-season and early-season digital campaigns were developed to entice Canadians to book a winter trip to Revelstoke.

The campaign successfully:

Grabbed user attention with special offers
Increased relevance with winter weather-triggered creative, including snow and cold temperatures in the Revelstoke forecast
Engaged the target market by leveraging audience segments including Snow Enthusiasts, Ski and Bike Store visitors and Ski Report visitors
Highlighted Revelstoke as a premium winter travel destination

The results

The target audience was highly engaged and both campaigns delivered great results across all metrics, including:

3.6+ million total digital ad impressions
10,000+ total digital ad clicks
0.32% overall CTR – above Travel & Tourism benchmark

The campaign details

Markets: Vancouver, Calgary, Edmonton, Ontario and Quebec

Platforms: Digital

Brands: The Weather Network and Pelmorex Audience

*Source: ComScore. Plan Metrix. Home and Work. September 2023.