Golf Kamloops was ready to kickstart the golf season with a Spring campaign to boost awareness of the diverse golfing opportunities in Kamloops. With eager golfers keeping an eye on the forecast, a partnership with The Weather Network to promote early bird deals ensured the golfing season started strong in Kamloops.
Over a 6 week campaign period, a comprehensive audience strategy was pivotal to delivering impactful results for Golf Kamloops. A powerful combination of high impact native ad units and the special early bird offer captured the target audience’s attention.
A high-impact campaign was developed to capture golfers’ attention:
The campaign delivered big results:
Golfers live and breathe The Weather Network – checking for updates before every round. So when we launched a digital campaign to promote Golf Kamloops, partnering with The Weather Network was a natural fit. Their audience alignment and targeting capabilities helped us reach the right people at the right time. Over six weeks, the campaign delivered more than 240,000 impressions and an impressive 1.55% click-through rate with video interstitial. We’re thrilled with the results and the value this partnership brought to our destination marketing efforts.
Oakville
2655 Bristol Circle,
Oakville, Ontario
L6H 7W1
Montréal
1200 Papineau Ave., Suite 300,
Montréal, Québec
H2K 4R5
Salem
1 Stiles Rd., Suite 305
Salem, NH
03079
Madrid
Calle Príncipe de Vergara 108, 4º
28002
Madrid
