Case Studies » How Collette’s custom storytelling brings the Moroccan explorations and small group travel experience to life

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How Collette’s custom storytelling brings the Moroccan explorations and small group travel experience to life

Travel advertising campaign case study: Collette

The goal

Seeking to convert travel inspiration into life-changing adventures,Collette partnered with Pelmorex to launch “Discover Morocco”, a custom storytelling campaign that not only built awareness, but spotlighted the value of an immersive guided travel experience. By highlighting multiple travel styles, the campaign emphasized that Collette’s thoughtful services are designed to deliver one thing above all: peace of mind.

The solution

Precise audience targeting by focusing on high-intent travelers to deliver highly relevant messages and optimize campaign efficiency
Develop and launch custom content that spotlights the unique features of the Collette Morocco experience, such as door-to-door chauffeur service, round-the-clock emergency assistance and the flexibility to cancel for any reason up to 24 hours before departure, to drive target audience action
Implement a continuous, cross-platform brandsell approach across all channels to maximize awareness and intent

The strategy

With the “Discover Morocco” campaign,Collette aimed to:

Generate high-intent demand by driving awareness and consideration to boost bookings for the guided travel experience in Morocco
Maximize booking potential by supporting both summer and winter seasonal travel critical booking windows through expertly crafted itineraries
Accelerate audience engagement by building on the momentum of prior campaigns to further engage and inspire The Weather Network audience

The results

This campaign successfully drove:

14M total impressions
0.87% click-through rate (CTR), +13% from the 2024 campaign
Morocco ranked Collette’ top sales destination in Sep 2025

The campaign details

Markets: Canada (English)

Platforms: Digital

Brands: The Weather Network, Pelmorex Audience

Partnering with The Weather Network has been an invaluable asset to our business. Their trusted commitment to accuracy allows us to connect with our audience at exactly the right moments. Their team consistently brings creativity, collaboration, and strategic insight to every campaign. We’re proud of the results we’ve achieved together and look forward to continuing this successful partnership!

Sarah Pietrantozzi, Media Partnerships Associate Manager, Collette