Case Studies » Sparking travel interest through storytelling

Sparking travel interest through storytelling

Custom content case study: Collette Tours

The goal

Collette Tours wanted to drive brand awareness and encourage Canadians to explore new travel destinations. By partnering with The Weather Network, Collette Tours aimed to highlight the uniqueness of Costa Rica and demonstrate their 100+ years expertise in guided travel to inspire bookings.

The strategy

Leveraging The Weather Network’s trusted voice for captivating storytelling and targeting high-value audience segments ensured campaign messaging was delivered to the right audiences with maximum impact. The combination of original content, eye-catching ads and contesting delivered high engagement for Collette Tours.

The solution

A cross-platform campaign was developed to showcase the immersive and culturally rich travel experiences that Collette Tours offers in Costa Rica.

The campaign successfully:

Inspired Canadians with engaging custom content and a 4-part Costa Rica travel mini video series hosted by Meteorologist Chris Murphy
Showcased Costa Rica as a must-see travel destination and positioned Collette Tours as the leading provider of guided travel experiences
Ignited wanderlust with a contest to win a Collette Tours Costa Rica travel prize package
Engaged high-value audiences on social media, digital and broadcast

The results

The target audience was highly engaged and the campaign delivered strong results across all metrics, including:

8.5+ million broadcast viewers reached on The Weather Network
4+ million total digital impressions
1+ million total social media impressions
6,500+ contest entries with 45% of entrants opting-in to receive more information from Collette Tours

The campaign details

Markets: English Canada

Platforms: Digital, Broadcast and Social Media

Brands: The Weather Network and EngageFront

Working with Pelmorex has been an incredibly smooth and rewarding experience. Their team put in the time up-front to understand our goals before they put forth a recommendation. They helped us to fine-tune our campaign objectives with precision and collaborated with us to brainstorm innovative ideas for driving leads. Their thorough follow-up and detailed reporting measured our campaign’s success accurately, providing us with clear insights.

The most important aspect of this campaign was the strong, trusting relationship we built with the Pelmorex team. Our goals became their goals. Their dedication and professionalism have paved the way for future successful campaigns; and we look forward to continuing our partnership and achieving even greater results.

Lisa Sands, Advertising Director – Collette Tours