The planner, supported by launch partners Air Canada and Aeroplan, will provide Canadians with historical weather information for 11 countries and over 50 cities.
OAKVILLE, ON- (May 18, 2022) – The Weather Network and French counterpart MétéoMédia announced today the launch of a new travel planner that will provide desktop, mobile web, and Android app users with historical weather information for over 50 cities in 11 countries. The planner, launching with the support of partners Air Canada and Aeroplan, will also include curated travel content to help inspire Canadians who are looking to make vacation plans. With over 20 years of historical weather data at their fingertips, Canadians will be able to determine the best time of year to visit their preferred destinations and plan their experiences accordingly.
The historical weather data is provided by Weather Source, a U.S. based organization dedicated to making hyper-local weather and climate data accessible around the globe and across all industries. This is the first collaborative output between the organization and Pelmorex Corp., the parent company of The Weather Network & MétéoMédia, since Pelmorex Corp. made a majority investment in Weather Source in 2019.
The travel planner was developed based on the findings of a survey of The Weather Network & MétéoMédia users that confirmed weather to be one of the most important considerations when picking a vacation destination.
“As Canada’s most trusted source for weather information, we are continuing to innovate and deliver products that will help Canadians make smarter decisions,” said Sam Sebastian, CEO of Pelmorex Corp. “For Canadians who have been looking forward to the return of travel, this planner will help make them as prepared as possible to fully enjoy their adventures.”
Air Canada and Aeroplan have signed onto the project as the official launch partner; their campaign includes 100 per cent share of voice of the new travel content hub, as well as ad placements and sponsored content on The Weather Network and MeteoMedia’s digital platforms and the Android mobile app. Aeroplan and Air Canada’s sponsorship for the Travel Planner on The Weather Network and MeteoMedia will run in May for Aeroplan and in June for Air Canada.
As the Travel Planner continues to evolve, other popular destinations will be added to help inspire and prepare Canadians for their future travels.