Enhance your campaign with weather-based ads
Weather is a key factor that affects lives, influencing consumer behavior and their decisions every day.
Unleash weather-driven ads with our suite of weather solutions
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Maximize budget by activating ads only when specific weather conditions are met
Example: An ad for winter tires only runs when the current temperature is 7C or below
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Remain always-on while optimizing your campaign to current weather conditions
Example: A ski resort campaign features always-on ‘generic’ creative, along with an additional ad that is displayed only when it’s currently snowing at the resort or there is snow in the short-term forecast
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Dynamically integrate weather data into your creative to enhance messaging and boost engagement
Example: The current temperature is dynamically integrated into the creative
Weather influences about $1 trillion of global retail sales annually 1
Choose from 20+ different triggers
- Current condition
- Current temperature
- Feels like temperature
- Humidity
- Precipitation
- Pressure
- Rain accumulation
- Snow accumulation
- Sun state
- Temperature swing
- Visibility
- Weekend weather
- Wind speed
- Warnings and alerts
- Fog warning
- Heat warning
- Air quality
- Arthritis risk
- Bugs
- Flu activity level
- Migraine risk
- Pollen
- Respiratory illness levels
- UV
- Outdoor sports
- Beach & pool activities
Available on: The Weather Network, MétéoMédia and Eltiempo.es (full-service or programmatic), EngageFront (managed-service & self-service DSP) and Advertising Studio (self-service advertising platform for small businesses)