Visual Stories Unit

Visual Stories Unit

Capture the attention of audiences by combining video, and images across multiple panes. Designed to emulate stories seen on social media, a series of slides are compiled to tell a brand story.

Site:

The Weather Network, MétéoMédia & Pelmorex Audience

Platform:

Desktop, Mobile Web, Mobile App, Tablet App, Tablet Web

Size:

300X600, 320×480, 300X250

File format:

.jpg, .png, or .gif
.mov, or .mp4 (for video assets)

Max weight best practices:

250kb

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Layered PSDs of each Story Slide, Logo, Fonts
Optional: Video(s), Product Information (Title, Description, Price, URL)

In-house tracking:

TWN/MM: Clicks (to website), Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Trackers accepted:

TWN/MM: Clicktag, Impressions
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Video length:

15s or less recommended

Skip button/forced video length:

No skip

Audio auto-play:

User initiated

Frequency cap:

TWN/MM: 1 per user per 4 days for 320×480

Pelmorex approval required:

Yes

Pelmorex Audience compatible:

Yes

Additional notes:

Maximum of 7 stories per large format units, 2 on smaller ones

Guidelines:

View 300×600 Demo
View 300×250 Demo

Visual Stories Unit

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