In-Weather Companion (Standard)

In-Weather Companion (Standard)

Designed to maximize your brand visibility and impact, the In-Weather Companion Standard ad unit puts your brand on our prominent forecast pages.

Site:

The Weather Network & MétéoMédia

Platform:

Mobile App

Size:

Native Companion Banner: 1200×140
(Safe area: 615×140 pixels on the left side of the banner. The right side of the banner crops off depending on the user’s screen size)
Standard Banner: 320×50

File format:

Native Companion Banner (1200×140): .jpg, .png or layered PSD
Standard Banner (320×50): .jpg, .png, .gif, or 3rd party tag

Max weight best practices:

Native Companion Banner (1200×140): 200kb
Standard Banner (320×50): 50kb

Animation length:

No Animation for Native Companion Banner
Standard Banner: 15s or less recommended

Third party tags accepted:

Standard Banner (320×50): All third party tags accepted. Examples include: DCM, AdForm Native Companion Banner 1200×140: must be site-served

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines, Sample creative (if available)

In-house tracking:

Clicks, impressions, viewability

Trackers accepted:

Clicktag (x2), Impressions

Frequency cap:

1 per day per user

Safe zone consideration:

Yes, use template

Pelmorex approval required:

Yes

Pelmorex Audience compatible:

Additional notes:

Background of the 1200×140 banner cannot be red.
320×50 cannot be identical to the 1200×140.
This unit is a Custom Native ad unit specific to TWN/MM. It must be approved internally. The unit itself is sized to fit multiple APP devices – all mobile sizes. Keep your message left-aligned by following the guides on the layered PSD. Weather triggering available

Guidelines:

In-Weather Companion Guidelines (To build), ask AMs for details. https://drive.google.com/open?id=1D5dmvt-__gpzBY0ds0g4oG0sJk94pFYg&usp=drive_fs

In-Weather Companion (Standard)

Ready to get started?