Impression Based Roadblock: Mobile App (Full Width)

Stand out and ensure your message reaches your target audience during decision making moments with our Full Width Impression Based Roadblock.

Site:

The Weather Network & MétéoMédia

Platform:

Mobile App

Size:

3x Banners (only 1 spot can be Video/Rich Media, the other two need to be static)
Image – 640×360
Video – 1920x1080px (16:9)
Rich Media – (16:9)

File format:

Image: .jpg, .png, .gif, or layered PSD
Video: .mp4, or .mov
Rich Media: See Full Width Rich Media

Max weight best practices:

See individual spec pages:
Full Width Image
Full Width Video
Full Width Rich Media

Animation length:

15s or less recommended

Third party tags accepted:

All third party trackers accepted. Examples include: DCM, AdForm, DoubleVerify, IAS

Client supplied creative deadline:

48hrs prior to launch. Rich media built by our in-house creative team.

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Image: Headline/Body Copy, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available)
Video: Video in .mp4 or .mov format
Rich Media: Layered PSD including all images/logos, frames, copy, CTA and Brand Guidelines (if available). Font files needed as well for any edits or Dynamic content.

In-house tracking:

Clicks, impressions, viewability

Trackers accepted:

Image/Rich Media: Clicktag, Impressions
Video: Clicktag, Impressions, Video tracking (Start, 1/4, Mid, 3/4, End)

Video length:

15s or less recommended

Pelmorex Audience compatible:

No

Additional notes:

Execution must include ads for all ad spots – no clear dots/clear ads to run
To run video see full width video specs. If sending multiple versions and each version to display separatly we will need to split the lines in the ad server. Ads rotate in all 3 positions on page