Gamification

Gamification

Engage your audience with a custom, interactive game! Includes typical gamification elements (e.g. point scoring, rules of play) to encourage engagement with your brand, product or service.

Site:

The Weather Network, MétéoMédia & Pelmorex Audience
Pelmorex Audience*: Mobile app, Tablet app

Platform:

Desktop Web, Mobile Web, Mobile App, Tablet App, Tablet Web

Size:

Desktop Web 300×250, 300×600, 970×250
Mobile Web 300×250, 300×600
Tablet Web and Tablet App 300×250, 768×1024*, 1024×768*
Mobile App 300×250, 320×480, 480×320*

File format:

If Pelmorex is building: Layered PSD, PNG/SVG assets to use within the game
If Client is building: HTML5

Max weight best practices:

300×250 = 150kb
300×600 = 200kb
728×90 = 150kb
970×250 = 250kb

Designed and built by Pelmorex deadline:

Minimum of 15 business days

Assets required for Pelmorex to build:

Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Directions for game functions/ rules. Game assets

In-house tracking:

TWN/MM: Clicks (to website), Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Trackers accepted:

Clicks, Impressions, Engagements (if applicable)

Pelmorex approval required:

Yes

Pelmorex Audience compatible:

Yes

Additional notes:

Minimum Campaign Spend: $18,000 allocated towards the game is required. Currently only 2d mini games are available (Candy Crush/ puzzle games/ arcade side scrolling)

Gamification

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