Site: The Weather Network, MétéoMédia & Pelmorex Audience
Platform: Desktop Web, Mobile Web
File format: .jpg, .png, .gif, standard 3rd party tags, HTML5
Max weight best practices: 200KB
Animation length: 15s or less recommended
Third party tags accepted: All third party tags accepted. Examples include: DCM, AdForm, DoubleVerify, IAS
Client supplied creative deadline: 48hrs prior to launch
Designed and built by Pelmorex deadline: 3-5 business days prior to launch
Assets required for Pelmorex to build: Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Sample creative if available
In-house tracking: TWN/MM: Clicks, Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)
Trackers accepted: TWN/MM: Clicktag, Impressions
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)
Pelmorex Audience compatible: Yes