Big Box (Expandable)

Big Box (Expandable)

Designed to maximize engagement, our Big Box (Expandable) ad unit features a user-initiated expansion panel to show additional content.
Ideal for brands offering special deals, sharing information or showcasing new products.

Site:

The Weather Network, MétéoMédia & Pelmorex Audience

Platform:

Mobile App

Size:

Initial: 300×250
Expanded: 320×480

File format:

Initial: .jpg, .png, .gif, or layered PSD
Expanded: .jpg, .png, .gif, HTML5, or layered PSD

Max weight best practices:

Initial: 150kb
Expanded: 150kb

Animation length:

15s or less recommended

Third party tags accepted:

All third party trackers accepted. Examples include: DCM, AdForm, DoubleVerify, IAS

Client supplied creative deadline:

48hrs prior to launch

Designed and built by Pelmorex deadline:

3-5 business days prior to launch

Assets required for Pelmorex to build:

Headline/Body Copy, Fonts, CTA Text (ie. Learn more), Logo (EPS format), Hi-res imagery, Brand Guidelines (if available), Sample creative if available

In-house tracking:

TWN/MM: Clicks, Impressions, Viewability
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Trackers accepted:

TWN/MM: Clicktag, Impressions
Pelmorex Audience: Clicks, Impressions, Engagements (if applicable)

Video length:

15s or less recommended

Pelmorex Audience compatible:

see Pelmorex Audience specific unit details

Additional notes:

Expanded unit is user initiated