Case Studies » Connecting with Quebecers as they plan for winter

Connecting with Quebecers as they plan for winter

Winter forecast sponsorship case study: Hydro-Québec

The goal

Hydro-Québec sought to empower Quebecers to adopt energy-saving habits during winter, so a sponsorship of MétéoMédia’s highly anticipated Winter Forecast was the perfect opportunity to reach an engaged audience of homeowners and renters.

The solution

The 19-day cross-platform campaign successfully:

Reached Quebecers on digital, social media and broadcast
Leveraged MétéoMédia’s trusted voice to promote Hydro-Québec’s energy-saving programs

The strategy

By leveraging the power of weather Hydro-Québec was able to share energy-saving information with engaged Quebecers actively planning for winter. The cross-platform approach ensured the custom content, ads and social media content delivered maximum impact and reach.

The results

Quebecers were highly engaged and the campaign delivered great results, including:

1.2+ million broadcast viewers reached on MétéoMédia
1.7+ million total digital impressions (reached 496,000 Quebecers exposed approx. 3 times)
555,000+ total social media impressions with a 1.3% click through rate, surpassing benchmarks
0.43% CTR average across all placements, surpassing benchmarks

The campaign details

Markets: Quebec

Platforms: Broadcast, Digital and Social Media

Brands: MétéoMédia and EngageFront