Case Studies » Halifax Shopping Centre, A Primaris Reit

Case Study: Halifax Shopping Centre, A Primaris Reit

Local audience targeting boosts shopping centre visits

Collaborate

Halifax Shopping Centre (owned by Primaris) and their Marketing Agency, sought to increase foot traffic to the mall. They identified Pelmorex as the optimal media partner to help boost visitation due to our engaged user-base and industry-leading audience targeting and measurement capabilities.

Activate

A digital campaign was developed to promote Halifax Shopping Centre. The campaign successfully:

Drove brand awareness for the shopping centre
Engaged the local-area target market via audience segmentation and FSA targeting
Utilized Pelmorex’s Foot Traffic Attribution tool to measure shopping centre visitation linked to the campaign

Strategy

By combining custom audience segmentation with geo-targeting, the 6 week campaign successfully engaged the local target audience. The data-centric approach, and sleek Spring-centric ad creatives delivered strong digital and in-store visitation results.

Elevate

The target audience was highly engaged and the campaign delivered great results across all metrics, including:

660,000 total impressions
86,000+ ad exposed visits
43,000+ ad exposed visitors
41.79% visitation lift

Markets: Halifax

Platforms: Digital

Brands: The Weather Network and Pelmorex Audience

ad exposed visits to Halifax Shopping Centre
ad exposed visitors to Halifax Shopping Centre