Case Studies » Dépanneur Sprint

Case Study: Dépanneur Sprint

Data driven digital advertising boosts store visits

Collaborate

Dépanneur Sprint wanted to increase brand awareness and increase in-store visitation across Quebec. With almost 5 million users in Quebec and industry-leading audience targeting and measurement capability, Dépanneur Sprint partnered with Pelmorex to develop a phased campaign spanning 8 months.

Activate

A strategic campaign was developed to promote Dépanneur Sprint to specific audiences. The campaign successfully:

Grabbed user attention with fun and colourful creative
Engaged the target market via custom audience segmentation
Utilized audience insights and Pelmorex’s Foot Traffic Attribution to optimize each flight and deliver increased visitation lift in every phase of the campaign

Strategy

Combining custom audience segmentation with ad analytics and visitation insights provided by Pelmorex’s Foot Traffic Attribution tool, enabled audience optimization at each phase of the campaign. This data-centric approach paired with eye-catching ads delivered outstanding in-store visitation results for Dépanneur Sprint.

Elevate

The data-driven approach and audience optimization at each phase of the campaign delivered very strong results across all metrics, including:

2.7+ million total impressions
55,000+ ad exposed visits
168.29% visitation lift

Markets: Quebec

Platforms: Digital

Brands: MétéoMédia and Pelmorex Audience

Source: Comscore Mediametrix, multiplatform, April 2024

Thanks to a clear understanding of our goals and effective optimizations, the results achieved by Pelmorex have been impressive. Mutual trust was quickly established. By combining their expertise with the intricacies of our industry, we have achieved results well beyond our expectations.

Marie-Pier Roy Dubé, Strategic Director, Media Lead at KABANE (media agency of Dépanneur Sprint)